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January 20, 2025

Email Marketing Specialist (Contract)

Location: Canada
Type: Contract, Remote
Compensation: This is a contract role requiring 4-8 hours per week. Compensation ranges from $50–$85 CAD/hour, depending on experience and expertise.

About Monday Girl: Monday Girl is the premier network for Gen-Z and Millennial women, dedicated to bridging the "network gap" with a thriving platform for career growth and mentorship. With over 5,000 members and a fast-growing community, we offer unique opportunities to connect, learn, and elevate careers.

Contract Role Overview: We are seeking an experienced Email Marketing Specialist on a contract basis to support our team with the execution of customer lifecycle email campaigns and automations. Work with a rapidly growing brand where you’ll have the chance to shape our email and SMS marketing strategies end-to-end. You’ll also be free to innovate and test new strategies, from launching SMS campaigns to refining client segmentation. If you thrive in an entrepreneurial environment and love building from the ground up, this could be the role and team for you.

In addition to segmentation, automation, and reporting, this team member also has a strong perspective on email creative and is able to craft their own campaigns in Canva or a similar platform. The ideal candidate thrives in a fast-paced environment, is scrappy and resourceful, and has strong creative sensibilities.

Key Responsibilities:

Lead Email and SMS Marketing Execution:

  • Design and execute end-to-end email and SMS marketing campaigns aligned with the member customer journey.

  • Build and maintain automations and workflows that engage and retain members while driving measurable results.

  • Collaborate with the marketing team to ensure alignment with broader initiatives and goals.

Drive Creative Campaign Development:

  • Write compelling, on-brand copy that resonates with our audience and drives action.

  • Work with our Graphic Designer to create high-quality visuals for emails and SMS campaigns using tools like Mailchimp, Canva, or Adobe Illustrator.

  • Maintain Monday Girl’s unique brand voice across all campaigns.

Optimize Performance Through Segmentation and Analysis:

  • Develop thoughtful audience segmentation strategies to personalize campaigns and increase impact.

  • Conduct A/B testing and analyze campaign performance metrics to continuously optimize engagement and conversion rates.

  • Share actionable insights and best practices to refine our email and SMS strategy.

Maintain and Troubleshoot Technical Integrations:

  • Ensure smooth integration of campaigns into CRM systems like Mailchimp.

  • Troubleshoot challenges with email and SMS platforms as needed.

  • Ensure all campaigns comply with email and SMS marketing regulations, including CASL, CAN-SPAM, and GDPR.

Qualifications:

  • 3+ years of experience in email and SMS marketing, with a strong focus on lifecycle campaigns and automation.

  • Hands-on experience with platforms like Mailchimp, Klaviyo, or similar tools.

  • Proven ability to craft compelling copy and design visually appealing campaigns.

  • Strong analytical skills with a track record of improving campaign performance through data-driven insights.

  • Proficiency in HTML and CSS for email template customization and troubleshooting.

  • Experience with A/B testing, segmentation, and personalization strategies.

  • Excellent attention to detail, organizational, and communication skills.

How to Apply: Submit your resume, a short cover letter, and at least two examples of email campaigns you’ve executed. Please highlight any experience with lifecycle marketing strategies and automation tools.

Important:
Due to the volume of applications we receive, only those who submit the required assignment will be considered. Thank you for your understanding, and we look forward to seeing your application!

We thank all applicants for their interest however only those selected for an interview will be contacted.

Monday Girl is proud to be an equal opportunity employer. We are committed to ensuring a fair and equitable recruitment and selection process, and cultivating a diverse and inclusive workplace for all employees. Accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act are available upon request at all stages of the employment process.