November 2024

Social Media & Content Lead

Location: Toronto, ON
Type: Full-time, Hybrid
Salary Range: $72,000 - $80,000 CAD

About Us
Monday Girl is the premier network for Gen-Z and Millennial women, dedicated to bridging the "network gap" with a thriving platform for career growth and mentorship. With over 5,000 members and a fast-growing community, we offer unique opportunities to connect, learn, and elevate careers.

Position Overview
We’re seeking a resourceful, hands-on Senior Social Media Manager who thrives in a role where they have the creative autonomy to oversee all aspects of Monday Girl’s social media presence. In this role, you’ll shape and represent our brand voice across channels, engage our community, and produce platform-specific, high-quality content. From ideation and on-camera engagement to video editing and analytics, this role will allow you to make a meaningful impact on our mission and community.

Key Responsibilities

• Develop and execute a comprehensive social media strategy that aligns with Monday Girl’s mission and growth goals.

• Produce and manage high-quality content for Instagram, TikTok, LinkedIn, and more, with strong on-camera presence and storytelling.

• Edit videos and tailor content to each platform using tools like Capcut and in-app editors on TikTok and Instagram for maximum engagement.

• Act as an on-camera representative for Monday Girl, creating authentic and relatable content that resonates with our community.

• Engage with our community by responding to comments, messages, and interactions, fostering an inclusive and connected online space.

• Track and analyze social media metrics to provide regular insights, refining strategies to drive growth and engagement.

• Stay up-to-date on social media best practices, platform innovations, and trends to keep Monday Girl’s presence fresh and relevant.

• Collaborate with internal teams to amplify partnerships, events, and product launches.

• Build and manage influencer and brand collaborations that align with Monday Girl’s mission and audience.

• Own the social media and editorial content calendars, ensuring alignment with marketing campaign themes and goals.

Qualifications

• 4+ years of experience in social media management, with demonstrated skills in video editing and on-camera content creation.

• Proficient in social media editing tools (e.g., Capcut, TikTok, Instagram) with experience tailoring content to platform-specific best practices.

• Exceptional writing, communication, and interpersonal skills with a strong eye for maintaining brand voice and storytelling.

• Strong understanding of social media metrics, reporting, and analytics for data-informed decision-making.

• Highly adaptable and self-motivated, with the ability to take initiative and independently manage multiple aspects of social media.

• Familiarity with social media management tools (e.g., Sprout Social, Later) is a bonus.

• Passionate about engaging with Gen-Z and Millennial audiences, with insight into trends, subcultures, and emerging content practices.

Why Join Monday Girl?

• Be part of a mission-driven company empowering women at the start of their careers.

• Work in a fast-paced, collaborative environment where your contributions make a direct impact.

• Access professional growth opportunities, mentorship, and networking.

• Competitive salary, benefits, and flexible work arrangements.

How to Apply:

1. Submit Your Resume and Cover Letter: Include links to any relevant social media profiles or portfolio pieces.

2. Complete the TikTok Video Assignment:

• Create a 30-45 second TikTok video that introduces Monday Girl’s mission and invites viewers to join our community.

• Use TikTok’s in-app editing tools to add engaging elements like text overlays, music, or transitions to enhance the content.

In the application form, provide a link to your TikTok video and, in a few sentences, describe how you tailored the video to TikTok's style and audience.

Important:

Due to the overwhelming number of applications we receive, we are only able to review those that include the required video assignment outlined in the job description. Applications without the video assignment will not be considered. Thank you for your understanding, and we look forward to seeing your submission!

We thank all applicants for their interest however only those selected for an interview will be contacted.

Monday Girl is proud to be an equal opportunity employer. We are committed to ensuring a fair and equitable recruitment and selection process, and cultivating a diverse and inclusive workplace for all employees. Accommodations in accordance with the Ontario Human Rights Code and the Accessibility for Ontarians with Disabilities Act are available upon request at all stages of the employment process.